Sereact Expands AI Robotics Deployment with Arvato Across Three Sites in Europe and the U.S.
Sereact announced the expansion of its partnership with Arvato, deploying AI-powered single-arm robots across three sites in Europe and the U.S. The rollout includes one robot in Memphis, four in Dortmund, and one in Gütersloh, totaling six units. The systems handle picking from AutoStore bins and conveyor lines, powered by Cortex 2.5, without pre-programming. Executives from both companies highlight the technology's flexibility and scalability.
BOSTON — Sereact, the Stuttgart-based pioneer in AI-powered robotics for warehouse automation, has announced the expansion of its partnership with Arvato, a global supply chain and e-commerce service provider. Under the new agreement, Sereact's intelligent single-arm robotic systems will be deployed across three Arvato sites over the coming months: one robot in Memphis (USA), four robots in Dortmund (Germany), and one robot in Gütersloh (Germany), bringing the total rollout to six units.
Two Use Cases Across Three Sites
The robots will address two distinct operational scenarios. At two locations, they will pick items directly from AutoStore bins and place them into cartons or totes, combining the storage density of goods-to-person automation with the flexibility of AI-driven manipulation. At the third site, the robots will pick from and place onto conveyor lines, applying the same adaptive handling to a high-throughput conveyor environment.
All systems are powered by Sereact's Cortex 2.5 platform, which enables the robots to handle a wide range of items with human-like dexterity. The technology adapts in real time to changing products, packaging, and order profiles, without the need for pre-programming or fixed item catalogs.
Strategic Multi-Site Scaling
By concentrating four robots in Dortmund, Arvato establishes the site as an anchor location for high-throughput automated picking. The deployments in Gütersloh and Memphis extend the technology across additional European and North American operations. This multi-site approach underscores both companies' commitment to building a scalable, resilient, and globally consistent automation standard.
“Deploying across three sites on two continents demonstrates the maturity and flexibility of our technology,” said Ralf, Sereact. “Automating the pick from AutoStore into cartons and containers is exactly where AI-driven manipulation delivers measurable value — and Arvato's confidence in scaling from initial pilots to live operations reflects the real-world performance our systems provide in demanding fulfillment environments.”
“Integrating Sereact's AI-powered robots directly at our AutoStore ports and conveyor lines allows us to automate picking with a level of flexibility that conventional systems simply can't match,” said Markus Billmann, Senior Expert Process Automation at Arvato. “The technology adapts to our changing product mix in real time, and scaling it across multiple sites gives us a consistent automation standard across our network.”
The expanded deployment reinforces Sereact's position at the forefront of next-generation warehouse automation and supports Arvato's strategy to enhance operational efficiency, flexibility, and capacity across its global fulfillment footprint.
About Sereact
Founded in 2021 and headquartered in Stuttgart, Germany and Boston, MA, Sereact develops embodied-AI software that enables robots to perceive, understand, and act in dynamic environments. Powered by its Cortex 2.5 platform, Sereact's technology runs across 200+ live production systems that have completed more than 1 billion picks for customers in e-commerce, 3PL, automotive, and grocery logistics. Backed by approximately USD 140 million in funding — including a USD 116 million Series B in 2026 — the company employs around 100 people and is expanding into the United States with a new office in Boston.
About Arvato
Arvato is a global 3PL service provider specializing in supply chain management and e-commerce. Global companies rely on Arvato to bring their supply chain strategies into operation through fast, precise and reliable logistics processes. Serving clients in Consumer Products, Tech, Healthcare, Automotive and Publishing, Arvato operates complex distribution and fulfillment networks tailored to specific industry requirements. Across more than 100 locations worldwide, over 20,000 employees combine modern technologies, data-driven processes and operational expertise to deliver resilient performance and adapt quickly to changing business needs.
