Sereact Scales AI-Powered Robotics Deployment with Arvato Across Three Sites in Europe and the U.S. | Retail Dive

Sereact, the Stuttgart-based pioneer in AI-powered robotics for warehouse automation, today announced the expansion of its partnership with Arvato, a leading global supply chain and e-commerce service provider. As part of the agreement, Sereact’s intelligent single-arm robotic systems are being deployed across three Arvato sites within the next months: one robot in Memphis (USA), four robots in Dortmund (Germany), and one robot in Gütersloh (Germany), bringing the total rollout to six units.

Across the three sites, the robots address two distinct use cases: at two locations, they pick items directly from AutoStore bins and place them precisely into cartons or totes, combining the storage density of goods-to-person automation with the flexibility of AI-driven manipulation; at the third site, the robots pick from and place onto conveyor lines, bringing the same adaptive handling to a high-throughput conveyor environment. Powered by Sereact’s Cortex 2.5, the systems handle a wide range of items with human-like dexterity, adapting in real time to changing products, packaging, and order profiles without the need for pre-programming or fixed item catalogs.

By concentrating four robots in Dortmund, Arvato establishes the site as an anchor location for high-throughput automated picking, while the deployments in Gütersloh and Memphis extend the technology across additional European and North American operations. The multi-site approach underscores both companies’ commitment to building a scalable, resilient, and globally consistent automation standard.

“Deploying across three sites on two continents demonstrates the maturity and flexibility of our technology,” said Ralf, Sereact. “Automating the pick from AutoStore into cartons and containers is exactly where AI-driven manipulation delivers measurable value — and Arvato’s confidence in scaling from initial pilots to live operations reflects the real-world performance our systems provide in demanding fulfillment environments.”

“Integrating Sereact’s AI-powered robots directly at our AutoStore ports and conveyor lines allows us to automate picking with a level of flexibility that conventional systems simply can’t match,” said Markus Billmann, Senior Expert Process Automation at Arvato. “The technology adapts to our changing product mix in real time, and scaling it across multiple sites gives us a consistent automation standard across our network.”

The expanded deployment with Arvato reinforces Sereact’s position at the forefront of next-generation warehouse automation and supports Arvato’s strategy to enhance operational efficiency, flexibility, and capacity across its global fulfillment footprint.