David Yurman Partners with Tangiblee to Showcase Craftsmanship with Digital Clarity
Luxury jewelry brand David Yurman announced a partnership with visualization technology company Tangiblee to introduce true-to-scale product displays, virtual try-on, and layering features on its e-commerce platform, aiming to bridge the gap between online and in-store experiences and help customers shop online with greater confidence.
New York — June 9, 2026 — David Yurman has partnered with Tangiblee to enhance the brand's e-commerce journey, introducingtrue-to-scale product visualization, virtual try-on, and stacking experiences—bringing boutique-level clarity to clients evaluating luxury jewelry online.
“Our vision is to ensure every digital touchpoint feels as considered and luxurious as a visit to the boutique, while making the path to purchase effortless,” said Kim Audan , Senior Vice President of E-commerce at David Yurman.“Virtual try-on is a natural extension of that strategy, offering clients an immersive, confidence-building experience that brings jewelry to life online.”
Luxury jewelry shoppers online often hesitate due to the difficulty of judgingsize, fit, and proportionfrom static images. Tangiblee's technology bridges this gap: clients can view pieces attrue scale, explorefine detailsthrough interactive zoom, and understandhow pieces are worn and styled。
through virtual try-on and stacking experiences designed specifically for layering. “We consistently see that clients who engage with these interactive experiences convert at higher rates than those who don't, underscoring the value of immersive visualization,”
Audan added.
The partnership will continue to expand into categories centered on styling and stacking, including bracelets and charm stacking collections—allowing clients to explore the versatility that defines the brand online.
Tangiblee is proud to be David Yurman's technology partner, helping translate craftsmanship into clarity throughout the entire online shopping journey.
About David Yurman