Atelier Avenue Confirms Active Talks for U.S. Expansion as Interest in Prime Retail Locations Heats Up

Miami —

Since announcing its launch and unveiling the four European brands at the core of its U.S. strategy, Atelier Avenue has moved quickly. The luxury retail group is currently in active discussions with a select group of high-end retail locations across the United States—conversations that reflect both the quality of its brand portfolio and the interest of specific segments of the market in what it represents.

The group is not pursuing quantity, but the right locations—places where the caliber of the tenant mix, the consumer profile, and the ambitions of the landlord align with Atelier Avenue's platform standards. The group states that this principle is non-negotiable.

"The landlords we are speaking with understand that a quality tenant is not just someone who pays rent, but a partner who elevates the overall caliber of the surrounding environment. That is the value we bring, and it is the standard we uphold when evaluating our first locations."

— Alan Maren, Head of Partnerships, Atelier Avenue

Focus on Target Markets

Atelier Avenue's initial U.S. expansion is focused on five markets: New York, Miami, Las Vegas, Dallas, and the West Coast—specifically Los Angeles and Costa Mesa. Each market was selected based on consistent criteria: a high density of high-net-worth, experience-driven consumers; retail infrastructure capable of supporting premium European boutique concepts; and a base of landlords open to welcoming the experience-oriented, high-end tenants the group requires.

These are not exploratory markets, but target markets—selected with the same rigor as the curation of the brand portfolio. The group expects to confirm its first U.S. location in the coming months.

Market Feedback

Interest from the real estate community has confirmed the group's earlier projections, and the market has now made it clear: premium landlords are actively seeking tenants who can not only occupy space, but also increase dwell time, enhance the surrounding tenant mix, and give consumers a clear reason to visit and return.

Atelier Avenue's brand portfolio was built for this purpose. Its four European brands span floral lifestyle, fine fragrance, Italian beauty, and artisanal gourmet food. Each concept occupies between 800 and 2,500 square feet, and its service-driven experience results in an average dwell time 3.5 times the industry average, along with a 90% customer retention rate through CRM-based clienteling and repurchase programs.

For landlords evaluating the group, these are not projections but operational benchmarks that measure every Atelier Avenue location—and the standard the group upholds in every conversation.

Next Steps

The first location announcements are expected before the end of 2026, followed by the release of opening timelines. Each confirmed location will be accompanied by a dedicated brand-focused introduction, offering an in-depth look at the European brands involved, their retail expression, and the experience they will bring to that market.

For the real estate community, Atelier Avenue is now actively inviting location proposals and leasing discussions within its five target markets. The group prefers high-end street-level boutiques and high-visibility shop-in-shop formats, with a surrounding tenant mix that matches the caliber of its brands.

"We are not rushing; we are having the right conversations. When the first location is confirmed, it will be because it is the perfect fit—for the brand, for the consumer, and for the landlord."

— Alan Maren, Head of Partnerships, Atelier Avenue

Leasing & Location Inquiries

Atelier Avenue is actively seeking high-end street-level and shop-in-shop opportunities in New York, Miami, Las Vegas, Dallas, and the West Coast. To submit a location proposal, discuss leasing, or explore partnership opportunities, please contact Head of Partnerships Alan Maren:

[email protected]

atelierave.com

Miami, Florida