Casio Europe and Tangiblee Collaboration Case Study: How Embedded 3D Virtual Try-On Enhances Watch Product Detail Page Performance
Tangiblee released a case study on its collaboration with Casio Europe, demonstrating the positive impact of embedded 3D virtual try-on and premium model imagery on watch product detail page performance. During the period from October 2025 to April 2026, across over 497,000 sessions, engaged users showed a 72.57% higher conversion rate compared to standard display users, with revenue per session increasing by 83.79%.
Chicago - Tangiblee, a global provider of e-commerce content and visualization solutions, released its latest results from its collaboration with Casio Europe, highlighting how embedded 3D Virtual Try-On and Premium On-Model Imagery improve the online watch purchasing experience.
Embedded experience boosts confidence in watch purchase decisions
On Casio Europe's German website, Tangiblee's embedded product experience helps shoppers evaluate watch size, fit, and on-wrist visual appeal directly on the product detail page (PDP). The experience aims to reduce purchase uncertainty, support product comparison, and enhance visual confidence throughout the digital shopping journey.
Six-month data: strong engagement and conversion performance
From October 2025 to April 2026, Tangiblee served over 497,000 sessions, with a 32.16% usage rate across all devices. Shoppers who engaged with the Tangiblee experience converted at a rate 72.57% higher than those who only viewed standard content, and revenue per session increased by 83.79%.
"Capture once, try on throughout" flow simplifies product discovery
The implementation also features Tangiblee's "try-on all flow," which allows shoppers to capture their wrist just once and then continuously compare multiple watch SKUs within the same session. This makes virtual try-on a practical part of the product discovery process, helping shoppers evaluate options more easily,without repeating the try-on process。
This collaboration demonstrates that embedded visualization technology can transform product detail pages into more interactive, informative, and trust-building shopping experiences—especially in categories where size, style, and visual presentation play a critical role in purchase decisions.
About Tangiblee
Tangiblee is a global leader in visual commerce technology, helping retailers and brands create more confident online shopping experiences through interactive product visualization. Its platform enables shoppers to view, try on, compare, measure, and place products in context directly on e-commerce product pages, reducing purchase uncertainty at key decision moments.
Tangiblee offers a full suite of visualization solutions, including AI-driven virtual try-on for watches, rings, earrings, bracelets, and jewelry sets; ring and bracelet stacking; earring styling; on-model imagery; product size comparison; "what fits inside" tools for handbags and luggage; device fit visualization; lifestyle and scale scenarios; product comparison; and in-store assisted selling experiences.
Designed for seamless integration, Tangiblee helps brands present products online without the need for complex 3D production or extensive development resources.
The company works with leading retailers and brands across jewelry, watches, fashion accessories, handbags, luggage, home goods, and other consumer categories, helping them boost shopper confidence, improve engagement, and drive measurable conversion and revenue growth.
