Celigo Report: Unified Commerce Enterprise Demand Rises, Building Automation Backbone for AI
Celigo announced significant customer growth from e-commerce brands, retailers, distributors, and manufacturers. As the peak season approaches, enterprises are leveraging Celigo to automate key processes such as order-to-cash, EDI, and ERP integrations, and are expanding AI applications on this foundation. Gartner predicts that over 40% of agentic AI projects will be canceled by 2027, while MIT research shows that 90% of enterprises with mature AI workflows are already using integration platforms.
Redwood City, CA — Celigo, the intelligent automation platform built for AI, today announced significant customer growth among ecommerce brands, retailers, distributors, and manufacturers. As thepeak shopping seasonapproaches, these companies are using Celigo to automate mission-critical processes such as order-to-cash, EDI, and ERP integrations that handle high transaction volumes and cannot afford downtime. As operational complexity increases, many are extending the same foundation to AI applications across their entire business.
The urgency to adopt AI is not without risk.Gartner predictsthat more than 40% of agentic AI projects will be canceled by 2027 due to cost, governance, and operational gaps. Newresearchconducted by MIT Technology Review Insights in partnership with Celigo found that 90% of companies with fully deployed AI workflows are already using integration platforms, and those with enterprise-grade platforms are five times more likely to source data from diverse data sources. Celigo customers are building a foundation by first automating mission-critical processes to scale and expand AI applications.
“AI adoption success depends on the ability to integrate, orchestrate, and govern the underlying systems and workflows,” said Jan Arendtsz, founder and CEO of Celigo. “Without a unified foundation, AI becomes a series of isolated experiments rather than a scalable growth engine. This complexity is most pronounced in ecommerce, where storefronts, ERPs, trading partners, and customer systems must work together in real time during peak periods.”
From Integration to Enterprise Orchestration
Texas-based footwear company Twisted X has been using Celigo's integration platform since 2018. What began as a focused integration project has evolved into a company-wide orchestration strategy, connecting its ERP, online storefronts, customer support, and EDI trading partner network into a unified governance platform.
Over the past 18 months, Twisted X made a strategic decision to consolidate EDI management onto Celigo's B2B Manager, moving away from fragmented third-party vendors. As an early adopter and beta user, the company has served as a design partner, providing product feedback that directly influences platform development. The team is now actively developing AI workflow capabilities to further automate operations and expand into data ingestion use cases.
“What started as a focused integration project has become the orchestration backbone of our entire business,” said Thomas Chow, CIO of Twisted X. “Celigo gives us the platform to connect every system, automate the most complex B2B trading partner relationships, and now with AI capabilities within the platform, we see real opportunities to enhance workflows and leverage the latest AI models—all from a unified governance layer.”
Building an Operational Foundation for AI
Restaurant technology and marketing platform SpotHopper, which serves independent restaurants nationwide, turned to Celigo to rebuild its operational foundation after rapid growth exposed critical gaps in itsorder-to-cashprocess. By standardizing on Celigo, SpotHopper eliminated billing errors affecting more than 1,000 customers, reduced deposit reconciliation time from three to four days to about five minutes, and saves approximately 40 to 60 finance hours per month.
With that foundation in place, the company expanded into AI-driven workflows and reduced QBR preparation time per account from 45 minutes to three minutes. “QBR preparation is part of our daily workflow. It used to take 45 minutes per account; now it takes about three minutes with Celigo. This is extremely valuable for our team,” said Cory Benton, VP of Customer Success at SpotHopper. For more details, read thefull case study。
B2B Automation for Omnichannel Commerce
Seattle-based outdoor gear brand Outdoor Research partnered with Celigo to regain control of its EDI operations after years of relying on two legacy managed vendors. These vendors limited visibility, required manual handling of order changes, and even simple fixes required multi-week processes through external support.
By centralizing EDI on Celigo's B2B Manager, the company eliminated two legacy vendors and migrated its 20 retail trading partners, including Dick's Sporting Goods and Elastic, to a single self-managed platform with direct integration to Microsoft Dynamics 365 F&O. The team can now fully automate B2B processes end-to-end, make changes without vendor dependency, and onboard new trading partners faster through reusable integration flows. For further information, read thefull case study。
To learn more about how Celigo provides the unified commerce platform needed to scale AI, visit Celigo'secommerce automationsolutions page, or get a free peak readiness toolkit now via the link below:celigo.com/peak-ready/。
About Celigo
Celigo puts intelligent automation within reach of every team, unifying workflows from predictable to fully agentic in one platform with the industry's first natural language interface. The platform is ranked #1 in iPaaS by G2 and recognized as a leader in API Management, API Marketplace, and EDI, and is the only vendor named a 2025 Gartner® Peer Insights™ Customers' Choice for iPaaS. Learn more at:celigo.com。
