Behind the Scenes: Jason Del Rey and Winner Takes All
In this episode of Behind the Scenes from Retail Dive, senior tech reporter Jason Del Rey talks about how he obtained insider information, the process of writing Winner Takes All, and looks ahead to the future competitive landscape between Amazon and Walmart.

Welcome to The Backroom, a podcast that takes you behind the scenes of how the Retail Dive team covers retail stories and trends. You canhereview all past and current episodes, and you can also listen onApple Podcasts、iHeartRadioandSpotify.
Most Retail Dive readers are familiar with this month's Backroom guest, Jason Del Rey. He has long covered the retail industry for outlets like Recode and Vox, and has repeatedly broken exclusive stories thanks to his close relationships with key sources.
Del Rey has channeled that experience into his new book, "Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets."
In this episode, Del Rey talks with senior reporter Daphne Howland about how he persuaded numerous sources, including company insiders, to reveal so many details, what he thinks the two retail giants might do next, and what their rivalry means for the broader retail landscape.
Related resource links
- Why did Walmart sell its DTC business?
- Amazon's balancing act is getting harder
- Has Amazon stopped disrupting retail?
Editor's note: This episode was produced and edited by Caroline Jansen.