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Welcome to The Backroom, a podcast that gives you a behind-the-scenes look at how the Retail Dive team covers the stories and trends in retail. You canhereview all of our past and current episodes, and you can listen viaApple PodcastsiHeartRadioandSpotifyto listen.

Every quarter, analysts, investors, and journalists dig into earnings reports to dissect how companies are performing. Among the standard financial metrics, brands and retailers have increasingly emphasized their non-GAAP metrics over the past few years. Among the most prominent non-GAAP metrics is EBITDA and its adjusted forms.

Many companies use this metric to measure profitability even when they are in a net loss position. However, despite its popularity, EBITDA is not without its critics. Retail Dive reporter Dani James takes a deep dive into the history, controversies, and various applications of EBITDA among younger direct-to-consumer (DTC) brands.

On today's episode, the team discusses the coverage and how the prevalence of EBITDA reflects larger trends in retail.

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Editor's note: This episode was produced and edited by Caroline Jansen.